Each season, shoe companies employ teams of people to answer one question: What do we think the consumer wants? Designs are chosen, colors selected, uppers and soles are permanently attached, and products are put on the shelves. After fifteen years as a shoe designer, Grant Delgatty thought it was time for a change. He felt the final product should be less the company’s shoes and more “Ur“ shoes. Dedicated to this idea, Grant ultimately created his greatest design: the interchangeable shoe. With that, Urshuz was born, along with its unique and revolutionary approach to footwear.
After years of intensive research and experimentation, Grant perfected his cleaver patented looping system, whereby consumers can detach and reattach uppers from their sole. With this adaptability, they can interchange styles and colors to match their own personal taste or needs, switching from a neutral toned shoe for work to their favorite sneakers color combo. Urshuz can even be converted into a slide or flip flop.
The philosophy behind Grant’s system was inspired by one of his favorite childhood toys: Lego. Just as kids can build whatever they imagine with the different shapes and colors of the building blocks, Grant thought it would be cool if people could enjoy playing with options and being creative with their own shoes, just as he has been able to for the past fifteen years in his design work. He wanted the consumer to have that same youthful feeling of inspiration and limitless possibility.
At Urshuz, we believe that all individuals are unique and have their own individual style. People should not only be able to look their best, feel their best, and have the versatility to complement their active lives, but also express themselves through their footwear. We do not dictate what our consumers should wear. In fact, we encourage people to be free to express themselves and be creative. With Urshuz’ adaptable product, the power to express each person’s own originality is possible. This was Grant’s vision, and this is what his company stands for.